Google’s Broad Core Algorithm Updates
Everything You Need to Know! Living in the age of information, and with the rising worldwide accessibility of the internet, the...
Programmatic
Advent Of A Cookieless World
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
Programmatic Vs Direct Buying: What Should A Publisher Choose?
Ad technology makes it possible for publishers to sell their ad inventory through different methods such as direct deals, real-time bidding,...
Programmatic Advertising: A Detailed Guide for Beginners
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...
Supply Path Optimization: Benefits & Challenges
Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....
Digital Out Of Home Media | The Advent And Rise In India
Marketing is essential for all kinds of businesses. And if you look around yourself, you'll notice one of the most intriguing...
Tips For Shrinking The Ad Discrepancy
One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...
Everything You Need To Know About OTT Advertising
Over-the-top streaming media service, OTT media and advertising has risen above cable television in no time. The convenience, easy availability and...