What are Leaderboard Ads? Importance in the AdTech World
“You never get a second chance to make the first expression” - Will Rogers This saying can not get more real,...
native ads
Advertising 2.0 With The Advent of Stories Unit
Where does the problem lie? The 21st century is the era of digitalization. Our world lies at the center of the...
How To Find The Best Ad Placement On Your Website?
For any company, advertisement is a way to reach out to the customers and explain to them their products and offerings....
How Brands Are Getting Creative During COVID-19
As the COVID 19 pandemic offers humanity with unprecedented challenges, companies around the world find ways to cope and adapt to...
AdTech Predictions 2020: The Rise of Contextual Advertising
AdTech Predictions estimate that 2020 be a defining age for the AdTech industry. So far AdTech has enjoyed rapid and unrestricted...
How Does The AI Approach Result In A Better CRM?
Ever since the advent of Artificial intelligence, the face of the tech world has changed. And there is no stopping the...
Short Yet Sturdy | Is It The Era Of 6 Second Ads?
Advertisers, tech platforms, media owners, agencies are all looking forward to shorter ad formats nowadays. The era of mobile-first screen has...
Everything You Need To Know About OTT Advertising
Over-the-top streaming media service, OTT media and advertising has risen above cable television in no time. The convenience, easy availability and...