Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
VDO.AI
Harshita Mittal in Advertisers
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
February 4, 2025 3 min read
Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for...
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...
Shagun Gupta in Publishers Revenue Optimization
2025: The Year of Publisher Profitability – Seize The First Mover’s Advantage
January 23, 2025 3 min read
The digital advertising landscape is evolving rapidly, and 2025 promises to be a transformative year for publishers. With native and video...
Vartika Manchanda in Advertisers
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025
January 23, 2025 3 min read
As we step into 2025, the world of marketing is undergoing seismic shifts. From the rise of intentional consumers to the...