Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
Jaanvi Arora in Publishers
Navigating Google’s New Core Updates And Spam Policies
March 13, 2024 3 min read
Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....
Jaanvi Arora in Advertisers Advertisers
Geolocation Advertising: Shaping A New Horizon In The Ad Landscape
January 15, 2024 4 min read
Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...
Jaanvi Arora in Publishers Revenue Optimization
Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions
January 10, 2024 3 min read
As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...