Mehak Chawla in Ad Tech & Ad Ops
Google’s Web Interstitial Ads: Know it all!
December 8, 2020 4 min read
Google stood tall and upheld a common belief: ‘Google never sleeps’, yet again, by launching its new product: The Web Interstitial...
Mehak Chawla in Ad Tech & Ad Ops Programmatic
Advent Of A Cookieless World
November 19, 2020 4 min read
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
Mehak Chawla in Newsletter
Video Ads & Holiday Season – THE VDO HERALD
November 9, 2020 3 min read
Dear Reader,Holiday season is here and brands are ready with campaign budgets with just one agenda - get new customers on...
Mehak Chawla in Video Ads
Trends in Video Advertising
November 6, 2020 4 min read
With the world turning digitally virtual lately, video marketing possibilities are expanding and are expected to rise in the near future....
Mehak Chawla in Webinar
Era of Programmatic Advertising – VDO.AI Panel Discussion
November 4, 2020 2 min read
“In the US, nearly 62% of marketers use programmatic advertising to achieve their brand objectives” - With the numbers being so...