Mehak Chawla in Newsletter
Video is the New Normal – THE VDO HERALD
October 22, 2020 4 min read
"Change is the ultimate reality, and you don't realize the need for it until monotony hits you. Today, we would like...
Mehak Chawla in Ad Tech & Ad Ops
Webinar | Unlock The Secrets Of Higher Ad Revenue
June 29, 2020 4 min read
Whether you are in the early stages of developing your publishing business or have successfully grown your ad revenue to significant...
Mehak Chawla in Programmatic
Programmatic Vs Direct Buying: What Should A Publisher Choose?
June 27, 2020 6 min read
Ad technology makes it possible for publishers to sell their ad inventory through different methods such as direct deals, real-time bidding,...
Mehak Chawla in Ad Tech & Ad Ops
15 Days Of June | Industrial Changes In Ad Tech
June 25, 2020 2 min read
Over the span of a few months, we have settled into a new lifestyle, a new routine. We have changed the...
Mehak Chawla in Advertisers
DSP Vs DMP: The Differences And The Hybrid Model
June 22, 2020 5 min read
Gone are the days when advertisers could call publishers and create a deal merely by word of mouth. Most publishers and...