June 9, 2020 5 min read
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...
June 8, 2020 6 min read
Video advertising has evolved into a primary marketing strategy for many businesses. It is one of the most popular ways of...
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...
May 29, 2020 3 min read
Technology, data, consumer demands, talent, financial pressures—the needs of marketers are changing rapidly. So the question is, what does the future...
May 24, 2020 3 min read
The millennials make up for a large part of the active consumer population. In fact, they equate to more than 86...