Mehak Chawla, Author at VDO.AI Blogs - Page 8 of 8

Mehak Chawla

Mehak is a Marketing Associate at VDO.AI. An enthusiastic marketer and a creative writer, she reaches out for the books when monotony calls for an escape.

supply path optimization

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Mehak Chawla in Programmatic

Supply Path Optimization: Benefits & Challenges

April 16, 2020 6 min read

Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....

blockchain in digital advertising

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Mehak Chawla in Ad Tech & Ad Ops

Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap

April 11, 2020 4 min read

We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...

contextual targeting

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Mehak Chawla in Ad Tech & Ad Ops

Contextual Targeting | The Perfect Match Of Context with Emotions

April 1, 2020 4 min read

Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...

5Is of Marketing

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Mehak Chawla in Digital Marketing

The 5Is Of Marketing | Embedding Better Online Engagement

March 18, 2020 3 min read

The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...