Shruti Bhatt in Publishers
Why Publishers Can’t Afford To Ignore The Privacy-First Wave
April 28, 2023 2 min read
Google's decision to delay phasing out third-party cookies on Chrome has generated a lot of buzz in the publishing world. But...
Shruti Bhatt in Advertisers Publishers
Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences
November 28, 2022 4 min read
Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...
Shruti Bhatt in Advertisers
CTV Advertising Will Become Mainstream In 2023
November 21, 2022 4 min read
With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...
Shruti Bhatt in Publishers
How Publishers Can Leverage In-Quarter Advertising Budgets
November 14, 2022 4 min read
Advertising budgets are at their highest in the fourth quarter and bring lucrative opportunities for publishers to earn significant revenue. Advertisers...
Shruti Bhatt in Publishers
Why In-App Ads Are Vital To Boost App Developers’ Revenue
November 7, 2022 4 min read
As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...