Sumedha in Ad Tech & Ad Ops
Impact of 5G Technology on Digital Advertising
May 2, 2020 3 min read
As the presence of 5G expands across the globe, the world of smartphones and the digital world are set to face...
Sumedha in Digital Marketing
How Does The AI Approach Result In A Better CRM?
April 25, 2020 3 min read
Ever since the advent of Artificial intelligence, the face of the tech world has changed. And there is no stopping the...
Sumedha in Digital Marketing
The Interesting Correlation Between Empathy And Technology
April 22, 2020 4 min read
The empathy with which the generation of today is familiar is a 20th-century term. It has become much more than just...
Sumedha in Ad Tech & Ad Ops
Short Yet Sturdy | Is It The Era Of 6 Second Ads?
April 20, 2020 5 min read
Advertisers, tech platforms, media owners, agencies are all looking forward to shorter ad formats nowadays. The era of mobile-first screen has...
Sumedha in Digital Marketing
Leveraging Geo-Targeting As A Marketing Strategy
April 18, 2020 4 min read
Geo-targeting is the process of using the geographical location of a user in order to serve specific content. The geographical location...