August 24, 2023 6 min read
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high 856 billion U.S. dollars...
May 3, 2022 7 min read
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...
December 2, 2021 3 min read
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies as it has in...
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...