What are Leaderboard Ads? Importance in the AdTech World
“You never get a second chance to make the first expression” - Will Rogers This saying can not get more real,...
Ad Tech & Ad Ops
Zero-Party Data: Meaning, Importance and Usage Tips
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World
The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...
Advertising 2.0 With The Advent of Stories Unit
Where does the problem lie? The 21st century is the era of digitalization. Our world lies at the center of the...
Sellers.json Reshaping The Future of Programmatic
Ad Frauds and the necessity of Transparency The statistics and numbers speak for themselves when it comes to the benefits of...
OTT and CTV Trends: A VDO.AI Study
Introduction George Henry Newman said, “Growth is the only evidence of life”, and I think he said it aptly. We are...
5 Steps of Generating Ad Revenue from Your Website
Create and connect, the results will follow! This quote is the mantra of many entrepreneurs and is a proven time-tested ideology!...
Google’s Broad Core Algorithm Updates
Everything You Need to Know! Living in the age of information, and with the rising worldwide accessibility of the internet, the...
VDO.AI’s 2020 Unwrapped
As 2020 is progressing towards its end and as we open our arms to welcome 2021, we would like to thank...
What is an Ad Exchange? And How Does it Differ from an Ad Network?
Nothing is more intriguing than the operational systems of AdTech. Here in this blog, we present to you everything that’ll help...