Sumedha in Ad Tech & Ad Ops
Reasons Behind The Explosion Of Video Consumption
April 16, 2020 5 min read
What is the most used device of the century? Sans any doubt, it is the mobile phone. And ever since 4G...
Ad Tech & Ad Ops
Mehak Chawla in Ad Tech & Ad Ops
Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap
April 11, 2020 4 min read
We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...
Mehak Chawla in Ad Tech & Ad Ops
Contextual Targeting | The Perfect Match Of Context with Emotions
April 1, 2020 4 min read
Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...
Sumedha in Ad Tech & Ad Ops
Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends
March 28, 2020 4 min read
Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...