August 3, 2022 3 min read
A multidimensional targeting approach to digging deeper into the lives of target consumers and identifying their interests can significantly help brands...
July 22, 2022 3 min read
When a recession comes, advertising budgets are often the first to be compromised by brands. This seems like an obvious choice...
July 6, 2022 3 min read
With consumers becoming more aware of how their data is being used by companies, the concern around user data privacy is...
June 27, 2022 3 min read
There is such a thing called residual memory, which triggers whenever we come across something we have seen or heard before....
May 31, 2022 7 min read
The COVID-19 outbreak was a turning point in the decade and had a huge impact on consumer behavior. Easy access to...