Shruti Bhatt in Advertisers Publishers
Google Topics: How the new google API update works?
July 6, 2022 3 min read
With consumers becoming more aware of how their data is being used by companies, the concern around user data privacy is...
Advertisers
Apurva Rai in Advertisers
Cannes Lions: Prioritizing Audience Attention & Interest in a Cookieless World
June 27, 2022 3 min read
There is such a thing called residual memory, which triggers whenever we come across something we have seen or heard before....
Sakshi Ecavade in Advertisers
OEM Advertising: A Holistic Marketing Strategy
May 31, 2022 7 min read
The COVID-19 outbreak was a turning point in the decade and had a huge impact on consumer behavior. Easy access to...
Sakshi Ecavade in Advertisers
In-Game Advertising: The Next Best Strategy for Advertisers!
April 27, 2022 6 min read
Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads
How CTV Advertisers Enhance User Engagement Using QR Codes?
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...