December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
December 10, 2021 3 min read
With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...
November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...