Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
Advertisers
Supreet S. Shetty in Advertisers
What is Bot Traffic and How Do We Avert It?
February 25, 2021 6 min read
Introduction Fame is a common greed but it’s also true when you crave fame you anticipate it to be only positive...
Mehak Chawla in Advertisers
DSP Vs DMP: The Differences And The Hybrid Model
June 22, 2020 5 min read
Gone are the days when advertisers could call publishers and create a deal merely by word of mouth. Most publishers and...
Mehak Chawla in Advertisers
The Benefits Of Header Bidding For Publishers And Advertisers
June 16, 2020 6 min read
With more and more platforms manifesting header bidding solutions, programmatic buyers- advertisers and publishers are promptly familiarizing themselves with how this...