Harshita Mittal in Advertisers CTV and OTT
2024 CTV Advertising Trends: A Roadmap for Advertisers
April 10, 2024 4 min read
Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...
CTV and OTT
Harshita Mittal in Advertisers CTV and OTT
Contextual CTV: A New Frontier For Advertisers In Q2 2023
February 17, 2023 3 min read
Gone are the days when consumers used to access entertainment through the iterations of pay television (cable or satellite) or by...
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads
How CTV Advertisers Enhance User Engagement Using QR Codes?
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...
Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...