November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
October 1, 2021 4 min read
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...