Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
Decoding Advertising
Ayushi in Ad Tech & Ad Ops Decoding Advertising Programmatic
What are DSP and SSP? – A Complete Guide
September 24, 2021 3 min read
It’s the era of digital marketing, and marketers of today don't prefer manual solutions. They want to opt for cost-effective solutions...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Jatin Hasija, from The SportsRush
March 31, 2021 3 min read
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Marlo Anderson, Founder at National Day Calendar
March 22, 2021 3 min read
We recently approached our publisher, Marlo Anderson, Founder at National Day Calendar, one stop destination for the widest variety of national...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Ben Liu, owner eBayFeesCalculator
February 23, 2021 3 min read
The last year has been a quite a difficult year for publishers specifically in terms of programmatic advertising, irrespective of their...