How Brands Are Leveraging Identity Marketing To Acquire Customers
Over the span of a few years, brands have been overly focussed on performance marketing. While it is understandable, given that...
Digital Marketing
The New Media Landscape | Essential Tips To Navigate In 2020
With the global spread of COVID-19 continuing to have a huge impact on our industry, we are undoubtedly living in challenging...
Alternative To Third Party Cookies: Google’s Privacy Sandbox
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...
Customer Experience: Key To Streaming Video Advertising
Video advertising has evolved into a primary marketing strategy for many businesses. It is one of the most popular ways of...
The Future Of Agencies: Can Creativity And Data Go Together?
Technology, data, consumer demands, talent, financial pressures—the needs of marketers are changing rapidly. So the question is, what does the future...
Target Millennials in 2020 | Learn Tricks & Methods To Do It
The millennials make up for a large part of the active consumer population. In fact, they equate to more than 86...
How Brands Are Getting Creative During COVID-19
As the COVID 19 pandemic offers humanity with unprecedented challenges, companies around the world find ways to cope and adapt to...
How Does The AI Approach Result In A Better CRM?
Ever since the advent of Artificial intelligence, the face of the tech world has changed. And there is no stopping the...
The Interesting Correlation Between Empathy And Technology
The empathy with which the generation of today is familiar is a 20th-century term. It has become much more than just...
Leveraging Geo-Targeting As A Marketing Strategy
Geo-targeting is the process of using the geographical location of a user in order to serve specific content. The geographical location...