Sumedha in Digital Marketing
Leveraging Geo-Targeting As A Marketing Strategy
April 18, 2020 4 min read
Geo-targeting is the process of using the geographical location of a user in order to serve specific content. The geographical location...
Digital Marketing
Mehak Chawla in Digital Marketing
The 5Is Of Marketing | Embedding Better Online Engagement
March 18, 2020 3 min read
The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...