Apoorva Saigal in AdTech Insider
AdTech Insider with Pankaj from HT Digital
April 6, 2022 3 min read
The scramble of programmatic advertising and the cookieless future has led to increased technical complexities in the ad tech industry. To...
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Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Palak in Ad Tech & Ad Ops
MCM set to replace SPM – Implications for publishers
August 19, 2021 3 min read
Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...
Saanya in Ad Tech & Ad Ops Programmatic
SPO: Guide to Transforming Programmatic Strategy
August 5, 2021 3 min read
Crafting a creative asset that is pleasing to the eyes yet engaging isn’t the easiest. Connecting the advertisement with the brand...
Saanya in Ad Tech & Ad Ops Revenue Optimization
Interstitial Ads vs Banner Ads: Which Yields Better Revenue?
July 16, 2021 3 min read
Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...