Supreet S. Shetty in Ad Tech & Ad Ops
What are Leaderboard Ads? Importance in the AdTech World
April 5, 2021 5 min read
“You never get a second chance to make the first expression” - Will Rogers This saying can not get more real,...
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Mehak Chawla in Decoding Advertising
Decoding Advertising with Jatin Hasija, from The SportsRush
March 31, 2021 3 min read
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...
Supreet S. Shetty in Ad Tech & Ad Ops Programmatic
Zero-Party Data: Meaning, Importance and Usage Tips
March 15, 2021 5 min read
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
Mehak Chawla in Ad Tech & Ad Ops Revenue Optimization
How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World
March 4, 2021 4 min read
The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Ben Liu, owner eBayFeesCalculator
February 23, 2021 3 min read
The last year has been a quite a difficult year for publishers specifically in terms of programmatic advertising, irrespective of their...