Abhishek Menon in Programmatic
What is Browser Fingerprinting? How Does It Help Publishers?
January 28, 2021 4 min read
Getting the Basics Right Hearing “Browser Fingerprinting” for the first time? Don’t worry, we were also on the same boat a...
Programmatic
Nitish Sharma in Ad Tech & Ad Ops Programmatic
Google’s Broad Core Algorithm Updates
January 7, 2021 4 min read
Everything You Need to Know! Living in the age of information, and with the rising worldwide accessibility of the internet, the...
Mehak Chawla in Ad Tech & Ad Ops Programmatic
Advent Of A Cookieless World
November 19, 2020 4 min read
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
Mehak Chawla in Programmatic
Programmatic Vs Direct Buying: What Should A Publisher Choose?
June 27, 2020 6 min read
Ad technology makes it possible for publishers to sell their ad inventory through different methods such as direct deals, real-time bidding,...
Mehak Chawla in Programmatic
What is Programmatic Advertising: A Detailed Guide for Beginners
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...