Mehak Chawla in Programmatic
Supply Path Optimization: Benefits & Challenges
April 16, 2020 6 min read
Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....
Programmatic
Sumedha in Programmatic
Digital Out Of Home Media | The Advent And Rise In India
April 16, 2020 5 min read
Marketing is essential for all kinds of businesses. And if you look around yourself, you'll notice one of the most intriguing...
Sumedha in Programmatic
Tips For Shrinking The Ad Discrepancy
April 8, 2020 4 min read
One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...
Sumedha in Programmatic
Everything You Need To Know About OTT Advertising
March 21, 2020 4 min read
Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...