Publishers

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Somdatta in Publishers

Demand Path Optimization: Navigating and Evolving the DSP Dynamics

February 6, 2023 4 min read

Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...

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Somdatta in Advertisers Publishers

FAST Emerges as a Game-Changer in Streaming Advertising

January 23, 2023 4 min read

In the past decade, the media and entertainment landscape has undergone a dramatic evolution with the emergence of revolutionary technologies such...

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Somdatta in Publishers

AdTech Predictions for 2023: Trends for Publishers to Catch Up

January 16, 2023 4 min read

Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...

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Shruti Bhatt in Advertisers Publishers

Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences

November 28, 2022 4 min read

Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...

advertising budgets

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Shruti Bhatt in Publishers

How Publishers Can Leverage In-Quarter Advertising Budgets

November 14, 2022 4 min read

Advertising budgets are at their highest in the fourth quarter and bring lucrative opportunities for publishers to earn significant revenue. Advertisers...