Apoorva Saigal in AdTech Insider Publishers
AdTech Insider with Brijesh from Times Internet
March 4, 2022 3 min read
Marketing is most effective when the right message gets delivered to the right audience at the right time. To understand good...
Publishers
Apoorva Saigal in AdTech Insider Publishers
AdTech Insider with Dinesh Joshi from Jagran New Media
February 23, 2022 3 min read
Amid the scramble of what to do when Google does away with third-party cookies and the increased inclination towards programmatic advertising,...
Apoorva Saigal in AdTech Insider Publishers
AdTech Insider with Arief from CNN Indonesia & Detik Network
February 16, 2022 3 min read
We recently got an amazing opportunity to interview one of our publishers in Adtech, Arief Rizqi Masardi from CNN Indonesia &...
Ayushi in Publishers Revenue Optimization
January Revenue Drop: How Can Publishers Tackle It?
January 17, 2022 3 min read
After experiencing a fruitful festive season in Q4 which generated the highest revenue of the entire year, publishers often witness a...
Ayushi in Ad spending Advertisers Programmatic Publishers
Programmatic Advertising vs Direct Buying
December 10, 2021 3 min read
With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...