Publishers

Apoorva Saigal in AdTech Insider Publishers

AdTech Insider with Dinesh Joshi from Jagran New Media

February 23, 2022 3 min read

Amid the scramble of what to do when Google does away with third-party cookies and the increased inclination towards programmatic advertising,...

Apoorva Saigal in AdTech Insider Publishers

AdTech Insider with Arief from CNN Indonesia & Detik Network

February 16, 2022 3 min read

We recently got an amazing opportunity to interview one of our publishers in Adtech, Arief Rizqi Masardi from CNN Indonesia &...

Ayushi in Publishers Revenue Optimization

January Revenue Drop: How Can Publishers Tackle It?

January 17, 2022 3 min read

After experiencing a fruitful festive season in Q4 which generated the highest revenue of the entire year, publishers often witness a...

Ayushi in Ad spending Advertisers Programmatic Publishers

Programmatic Advertising vs Direct Buying

December 10, 2021 3 min read

With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...

Ayushi in Ad Tech & Ad Ops Publishers Revenue Optimization

2022 Predictions: What Can Publishers Expect? 

December 2, 2021 3 min read

Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies as it has in...