Karishma Rai in Advertisers
Unlocking Holiday Advertising Strategies for Q4 2023
November 29, 2023 4 min read
The holiday season is the most lucrative time of the year for retailers and brands. With consumers ready to spend, effective...
Advertisers
Karishma Rai in Advertisers Programmatic
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023 3 min read
Programmatic media buying has revolutionized digital advertising, enabling brands to target audiences at scale based on user data and real-time bidding...
Apoorva Saigal in Advertisers
Shining Bright This Festive Season: Strategies to Make Your Brand Stand Out
August 14, 2023 3 min read
The festive season in India brings a wave of joy, celebrations, traditions, and, of course, shopping! From Independence Day kicking things...
Reshal Tripathi in Advertisers
Offline-Online Integration: An Untapped Opportunity For Retailers
June 23, 2023 4 min read
If you are still uncertain whether you are doing the right thing by not integrating your brick-and-mortar store with your e-commerce...
Apoorva Saigal in Advertisers
Navigating the Future of AdTech in Korea: Insights with Sungkwon, Korea Sales Director at VDO.AI
May 26, 2023 3 min read
South Korea is a rapidly growing market, and one industry that has seen significant growth in recent years is the advertising...