Apoorva Saigal in Video Ads
Mastering Video Advertising: Best Practices & Strategy
May 23, 2023 3 min read
Video advertising has gained immense popularity in recent times because everyone's always on the go and looking for quick and easy...
Video Ads
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads
How CTV Advertisers Enhance User Engagement Using QR Codes?
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...
Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
Get ready to be hit by a CTV Advertising Storm in 2022
November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
CTV Advertising: Reinventing The Commercial Landscape
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...