Shruti Bhatt in Publishers
What The Cookieless Future Means For Publishers
September 12, 2022 4 min read
Publishers have relied on third-party cookies for many years to craft much of the customer's online experience and monetize their content...
Shruti Bhatt in Advertisers
Ad Metrics To Consider When Measuring Campaign Performance
September 5, 2022 4 min read
There is no doubt that digital advertising is necessary for brands to survive and thrive in the continuously changing digital landscape,...
Shruti Bhatt in Publishers
6 Website Optimization Tips For Publishers To Increase Revenue
August 24, 2022 3 min read
Digital Publishers are constantly looking for methods to increase their website revenue. While most of them believe that driving more website...
Apoorva Saigal in AdTech Insider
AdTech Insider with Nikunj from NDTV
August 18, 2022 3 min read
Strategic alliances are essential for organizations looking to grow and seize new business opportunities. Getting these partnerships right, however, requires intended...
Shruti Bhatt in Advertisers
Benefits of Multidimensional Approach to Targeted Advertising
August 3, 2022 3 min read
A multidimensional targeting approach to digging deeper into the lives of target consumers and identifying their interests can significantly help brands...