Shruti Bhatt in Publishers
Why In-App Ads Are Vital To Boost App Developers’ Revenue
November 7, 2022 4 min read
As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...
Shruti Bhatt in Advertisers
The Power of Contextual Advertising in Driving Attention
October 31, 2022 4 min read
Advertisers are making a shift towards contextual advertising to serve relevant advertisements to their target audiences and maximize their brand impact....
Shruti Bhatt in Advertisers Programmatic Publishers
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022 3 min read
As people’s viewing preferences and obsolete media measurements continue to disrupt television, it's time for advertisers to re-evaluate and come up...
Shruti Bhatt in Advertisers
5 Key Advertising Trends For The Upcoming Quarters
October 10, 2022 4 min read
With new advancements in technology making their way into consumers' lives, advertising trends keep evolving. However, no matter how quickly this...
Shruti Bhatt in Publishers
What The Cookieless Future Means For Publishers
September 12, 2022 4 min read
Publishers have relied on third-party cookies for many years to craft much of the customer's online experience and monetize their content...