Sakshi Ecavade in Publishers
How Do Gaming Merger and Acquisition Affect Publishers?
May 24, 2022 8 min read
The most recent round of gaming merger and acquisition is unlike anything we've seen before. Image source The biggest gaming M&A...
Sakshi Ecavade in Revenue Optimization
How To Sell Ad Space On A Website: A Publisher’s Guide
May 11, 2022 6 min read
Have you been producing high-quality content for your website but are still looking for methods to monetize it? A publisher can...
Sakshi Ecavade in Ad Tech & Ad Ops
IAB Video Ad Standards: A Comprehensive Guide
May 3, 2022 7 min read
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...
Sakshi Ecavade in Advertisers
In-Game Advertising: The Next Best Strategy for Advertisers!
April 27, 2022 6 min read
Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads
How CTV Advertisers Enhance User Engagement Using QR Codes?
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...