Ayushi in Advertisers
In-App Advertising: Meaning, Formats, and Benefits
January 27, 2022 5 min read
An extensive growth can be observed in mobile application usage these days, everyone around you is either consuming video content on...
Ayushi in Publishers Revenue Optimization
January Revenue Drop: How Can Publishers Tackle It?
January 17, 2022 3 min read
After experiencing a fruitful festive season in Q4 which generated the highest revenue of the entire year, publishers often witness a...
Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Ayushi in Ad spending Advertisers Programmatic Publishers
Programmatic Advertising vs Direct Buying
December 10, 2021 3 min read
With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...