Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Ayushi in Ad spending Advertisers Programmatic Publishers
Programmatic Advertising vs Direct Buying
December 10, 2021 3 min read
With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...
Ayushi in Ad Tech & Ad Ops Publishers Revenue Optimization
2022 Predictions: What Can Publishers Expect?
December 2, 2021 3 min read
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies as it has in...
Apoorva Saigal in Publishers Revenue Optimization
Publisher Revenue Mapping In Q4
November 23, 2021 3 min read
The COVID 19 global pandemic had wide-ranging impacts on our everyday life. It has also resulted in changes in the Advertising...