Apoorva Saigal in Publishers Revenue Optimization
Publisher Revenue Mapping In Q4
November 23, 2021 3 min read
The COVID 19 global pandemic had wide-ranging impacts on our everyday life. It has also resulted in changes in the Advertising...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
Get ready to be hit by a CTV Advertising Storm in 2022
November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
CTV Advertising: Reinventing The Commercial Landscape
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...
Ayushi in Advertisers CTV and OTT
Global Advertising Future: The Post-Covid Impact
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...
Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...