Palak in Ad Tech & Ad Ops
MCM set to replace SPM – Implications for publishers
August 19, 2021 3 min read
Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...
Saanya in Ad Tech & Ad Ops Programmatic
SPO: Guide to Transforming Programmatic Strategy
August 5, 2021 3 min read
Crafting a creative asset that is pleasing to the eyes yet engaging isn’t the easiest. Connecting the advertisement with the brand...
Saanya in Ad Tech & Ad Ops Revenue Optimization
Interstitial Ads vs Banner Ads: Which Yields Better Revenue?
July 16, 2021 3 min read
Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...
Saanya in Programmatic
Google Delays Suspension of Third Party Cookies till 2023
July 9, 2021 3 min read
After months of deliberation, Google has finally decided to delay the ban of third party cookies by another year so the...
Saanya in Native Advertising Video Ads
How Video Advertising Captured Audiences during Pride, Juneteenth and Euro 2020
June 29, 2021 3 min read
This June isn’t like any other month. It’s June 2021 - a perfect amalgamation of positivity, celebrations and remarkable occasions studded...