Saanya in Programmatic
Google Delays Suspension of Third Party Cookies till 2023
July 9, 2021 3 min read
After months of deliberation, Google has finally decided to delay the ban of third party cookies by another year so the...
Saanya in Native Advertising Video Ads
How Video Advertising Captured Audiences during Pride, Juneteenth and Euro 2020
June 29, 2021 3 min read
This June isn’t like any other month. It’s June 2021 - a perfect amalgamation of positivity, celebrations and remarkable occasions studded...
Saanya in Ad Tech & Ad Ops
CTV Advertising: Overview, Benefits, Best Practices, and How to Get Started
June 18, 2021 4 min read
A lot of big companies like Foodpanda have been recently exploring the digital advertising world and have partnered with video advertising...
Mehak Chawla in Ad Tech & Ad Ops Video Ads
What are Mobile Ad Networks? Importance for publishers
May 31, 2021 5 min read
Signing up with mobile ad networks is an effective way for publishers, including advertisers and ad developers, to earn incremental revenue from their...
Mehak Chawla in Native Advertising Revenue Optimization
What are Core Web Vitals? Updates for Publishers
May 24, 2021 4 min read
Core Web Vitals is a scheme brought by Google which helps publishers to improve the digital presence, website monetization, user experience, and...