Mehak Chawla in Advertisers
DSP Vs DMP: The Differences And The Hybrid Model
June 22, 2020 5 min read
Gone are the days when advertisers could call publishers and create a deal merely by word of mouth. Most publishers and...
Mehak Chawla in Ad Tech & Ad Ops
Digital Ad Operations | A Comprehensive Guide For Beginners
June 18, 2020 5 min read
Online publishers massively depend on digital Ad Operations for generating revenue. It is an effective way of monetizing websites. After all,...
Mehak Chawla in Advertisers
The Benefits Of Header Bidding For Publishers And Advertisers
June 16, 2020 6 min read
With more and more platforms manifesting header bidding solutions, programmatic buyers- advertisers and publishers are promptly familiarizing themselves with how this...
Mehak Chawla in Ad Tech & Ad Ops
Native Ads Vs Display Ads | What Should A Publisher Pick?
June 13, 2020 6 min read
Display advertising has ruled the ad market for many years. But ever since native ads came into the picture, things have...
Mehak Chawla in Digital Marketing
How Brands Are Leveraging Market Segmentation To Acquire Customers
June 11, 2020 4 min read
Over the span of a few years, brands have been overly focused on performance marketing. While it is understandable, given that...