June 16, 2020 6 min read
With more and more platforms manifesting header bidding solutions, programmatic buyers- advertisers and publishers are promptly familiarizing themselves with how this...
June 13, 2020 6 min read
Display advertising has ruled the ad market for many years. But ever since native ads came into the picture, things have...
June 11, 2020 4 min read
Over the span of a few years, brands have been overly focused on performance marketing. While it is understandable, given that...
June 11, 2020 5 min read
With the global spread of COVID-19 continuing to have a huge impact on our industry, we are undoubtedly living in challenging...
June 9, 2020 5 min read
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...