Harshita Mittal in Publishers Revenue Optimization

Utilizing Engaged Time Metric to Uplift Ad Revenue

April 18, 2024 5 min read

Discover how engaged time is directly connected to reaping rewards in terms of more subscriptions, CPMs, and ultimately ad revenue. In...

Harshita Mittal in Publishers Revenue Optimization

Boosting Ad Revenue with Rich Media Ads | A Guide for Publishers

April 12, 2024 5 min read

Are you noticing a decline in your ad revenue? Don’t fret! Rich media ads could be the game-changer you're looking for...

Harshita Mittal in Advertisers CTV and OTT

2024 CTV Advertising Trends: A Roadmap for Advertisers

April 10, 2024 4 min read

Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...

Apoorva Saigal in Publishers

Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide

March 28, 2024 3 min read

In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...

Jaanvi Arora in Publishers

Navigating Google’s New Core Updates And Spam Policies

March 13, 2024 3 min read

Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....