Mehak Chawla in Digital Marketing
Customer Experience: Key To Streaming Video Advertising
June 8, 2020 6 min read
Video advertising has evolved into a primary marketing strategy for many businesses. It is one of the most popular ways of...
Mehak Chawla in Programmatic
What is Programmatic Advertising: A Detailed Guide for Beginners
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...
Sumedha in Ad Tech & Ad Ops
What is an ad tag? How do they Work? The Definitive Guide
June 3, 2020 3 min read
As trivial and minimalist the Ad tags look from the outside, the more important they are from the inside. These little...
Mehak Chawla in Digital Marketing
The Future Of Agencies: Can Creativity And Data Go Together?
May 29, 2020 3 min read
Technology, data, consumer demands, talent, financial pressures—the needs of marketers are changing rapidly. So the question is, what does the future...
Mehak Chawla in Digital Marketing
Target Millennials in 2020 | Learn Tricks & Methods To Do It
May 24, 2020 3 min read
The millennials make up for a large part of the active consumer population. In fact, they equate to more than 86...