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Digital Ad Operations
Mehak Chawla in Ad Tech & Ad Ops

Digital Ad Operations | A Comprehensive Guide For Beginners

June 18, 2020 5 min read

Online publishers massively depend on digital Ad Operations for generating revenue. It is an effective way of monetizing websites. After all,...

benefits of header bidding
Mehak Chawla in Advertisers

The Benefits Of Header Bidding For Publishers And Advertisers

June 16, 2020 6 min read

With more and more platforms manifesting header bidding solutions, programmatic buyers- advertisers and publishers are promptly familiarizing themselves with how this...

native ads vs display ads
Mehak Chawla in Ad Tech & Ad Ops

Native Ads Vs Display Ads | What Should A Publisher Pick?

June 13, 2020 6 min read

Display advertising has ruled the ad market for many years. But ever since native ads came into the picture, things have...

Brands Leveraging Identity Marketing
Mehak Chawla in Digital Marketing

How Brands Are Leveraging Market Segmentation To Acquire Customers

June 11, 2020 4 min read

Over the span of a few years, brands have been overly focused on performance marketing. While it is understandable, given that...

New Media Landscape
Mehak Chawla in Digital Marketing

The New Media Landscape | Essential Tips To Navigate In 2020

June 11, 2020 5 min read

With the global spread of COVID-19 continuing to have a huge impact on our industry, we are undoubtedly living in challenging...

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