Sumedha in Revenue Optimization
Establish The Value Of Your Ad Inventory With These Tips
April 16, 2020 4 min read
The utmost important thing that advertisers are on the lookout for is to find the best space to display their ads....
Sumedha in Programmatic
Digital Out Of Home Media | The Advent And Rise In India
April 16, 2020 5 min read
Marketing is essential for all kinds of businesses. And if you look around yourself, you'll notice one of the most intriguing...
Sumedha in Ad Tech & Ad Ops
Reasons Behind The Explosion Of Video Consumption
April 16, 2020 5 min read
What is the most used device of the century? Sans any doubt, it is the mobile phone. And ever since 4G...
Mehak Chawla in Ad Tech & Ad Ops
Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap
April 11, 2020 4 min read
We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...
Sumedha in Programmatic
Tips For Shrinking The Ad Discrepancy
April 8, 2020 4 min read
One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...