Sumedha in Programmatic

Tips For Shrinking The Ad Discrepancy

April 8, 2020 4 min read

One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...

Sumedha in Ad Blocking

Keyword Blacklisting Causing A Drop In Publisher’s Ad Revenue

April 4, 2020 3 min read

Keyword blacklisting has been on a rise to hit the publishers harder than ever now. As COVID-19 spreads all over the...

Mehak Chawla in Ad Tech & Ad Ops

Contextual Targeting | The Perfect Match Of Context with Emotions

April 1, 2020 4 min read

Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...

Sumedha in Ad Tech & Ad Ops

Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends

March 28, 2020 4 min read

Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...

Sumedha in Video Ads

What is Ads.txt? How Does It Work? Learn Everything

March 25, 2020 3 min read

Gaining a significant and famous place in the digital advertising world, ads.txt has come a long way. The significance of ads.txt...