VDO.AI Blogs - Page 35 of 37 - Stay updated on the latest trends and insights in the dynamic world of AdTech. Explore our blogs for industry news and valuable tips to keep you in the know!

supply path optimization

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Mehak Chawla in Programmatic

Supply Path Optimization: Benefits & Challenges

April 16, 2020 6 min read

Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....

Ad Inventory

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Sumedha in Revenue Optimization

Establish The Value Of Your Ad Inventory With These Tips

April 16, 2020 4 min read

The utmost important thing that advertisers are on the lookout for is to find the best space to display their ads....

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Sumedha in Programmatic

Digital Out Of Home Media | The Advent And Rise In India

April 16, 2020 5 min read

Marketing is essential for all kinds of businesses. And if you look around yourself, you'll notice one of the most intriguing...

explosion Of video consumption

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Sumedha in Ad Tech & Ad Ops

Reasons Behind The Explosion Of Video Consumption

April 16, 2020 5 min read

What is the most used device of the century? Sans any doubt, it is the mobile phone. And ever since 4G...

blockchain in digital advertising

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Mehak Chawla in Ad Tech & Ad Ops

Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap

April 11, 2020 4 min read

We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...