advertisers

Somdatta in Advertisers

Emerging Video Advertising Trends in 2023

January 4, 2023 4 min read

Video advertising is one of the most preferred ways of promoting a brand today, and it is not going to change...

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Shruti Bhatt in Advertisers Publishers

Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences

November 28, 2022 4 min read

Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...

CTV advertising

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Shruti Bhatt in Advertisers

CTV Advertising Will Become Mainstream In 2023

November 21, 2022 4 min read

With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...

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Shruti Bhatt in Advertisers

The Power of Contextual Advertising in Driving Attention

October 31, 2022 4 min read

Advertisers are making a shift towards contextual advertising to serve relevant advertisements to their target audiences and maximize their brand impact....

programmatic transparency

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Shruti Bhatt in Advertisers Programmatic Publishers

Why Programmatic Transparency Is Crucial For CTV Revenue Growth

October 17, 2022 3 min read

As people’s viewing preferences and obsolete media measurements continue to disrupt television, it's time for advertisers to re-evaluate and come up...