Sakshi Ecavade in Advertisers
In-Game Advertising: The Next Best Strategy for Advertisers!
April 27, 2022 6 min read
Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...
advertisers
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads
How CTV Advertisers Enhance User Engagement Using QR Codes?
April 18, 2022 6 min read
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
Ayushi in CTV and OTT Digital Marketing Publishers
207% Rise in CTV Impressions – Innovid Report’21
October 1, 2021 4 min read
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...