Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
advertisers
Ayushi in CTV and OTT Digital Marketing Publishers
207% Rise in CTV Impressions – Innovid Report’21
October 1, 2021 4 min read
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...
Saanya in Ad Tech & Ad Ops
CTV Advertising: Overview, Benefits, Best Practices, and How to Get Started
June 18, 2021 4 min read
A lot of big companies like Foodpanda have been recently exploring the digital advertising world and have partnered with video advertising...
Jivika in Digital Marketing
Online Brand Promotion Strategy During Second COVID Wave
May 12, 2021 4 min read
Having a deep understanding of the target market and observing their interests and concerns is important and necessary to understand their...
Mehak Chawla in Digital Marketing
Apple VS Facebook: Brawl Over ‘Privacy’
April 30, 2021 4 min read
A huge rift is taking place between the CEOs of the biggest companies - Apple VS Facebook. Going by the statistics,...