Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
advertising
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...
Vartika Manchanda in Advertisers
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025
January 23, 2025 3 min read
As we step into 2025, the world of marketing is undergoing seismic shifts. From the rise of intentional consumers to the...
Harshita Mittal in Advertisers
The Indian Wedding Boom: A Mandap of Endless Possibilities
November 28, 2024 3 min read
The Indian wedding season is a kaleidoscope of colors and a symphony of sounds. It’s not merely an event but an...
Harshita Mittal in Advertisers
Marketing and Campaign Planning Calendar 2025 – US
November 26, 2024 < 1 min read
As we gear up for an exciting year ahead, one of the most valuable tools for marketers is here: VDO.AI’s Marketing...