advertising

Third party cookies depreciation delay by Google

<img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Harshita Mittal in Digital Marketing Programmatic

Decoding Google’s Latest Delay on Third-Party Cookies Depreciation

April 29, 2024 4 min read

Google's steps towards phasing out third-party cookies in Chrome have taken another turn, with the deprecation now rescheduled to early 2025....

rich media ads for boosting ad revenue for publishers

<img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Harshita Mittal in Publishers Revenue Optimization

Boosting Ad Revenue with Rich Media Ads | A Guide for Publishers

April 12, 2024 5 min read

Are you noticing a decline in your ad revenue? Don’t fret! Rich media ads could be the game-changer you're looking for...

CTV advertising trends 2024 for advertisers

<img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Harshita Mittal in Advertisers CTV and OTT

2024 CTV Advertising Trends: A Roadmap for Advertisers

April 10, 2024 4 min read

Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...

Geolocation Ad Shaping A New Horizon In The Ad Landscape

Jaanvi Arora in Advertisers Advertisers

Geolocation Advertising: Shaping A New Horizon In The Ad Landscape

January 15, 2024 4 min read

Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...

VDO.AI Achieves Google Certified Publisher Partner (GCPP) Status: A New Chapter of Growth Begins

<img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' height='48' width='48' decoding='async' data-src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' class='useravatar avatar-48 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/75c9f3f4df1085a2d19111554d65db97?s=96&d=mm&r=g 2x' class='useravatar avatar-48 photo' height='48' width='48' decoding='async'/>

Harshita Mittal in Publishers

VDO.AI Achieves Google Certified Publisher Partner (GCPP) Status: A New Chapter of Growth Begins

November 20, 2023 3 min read

VDO.AI has become one of the top 10% of the Google Certified Publishing Partners (GCPPs). This achievement, akin to scaling new...