Apoorva Saigal in Video Ads
Mastering Video Advertising: Best Practices & Strategy
May 23, 2023 3 min read
Video advertising has gained immense popularity in recent times because everyone's always on the go and looking for quick and easy...
advertising
Apoorva Saigal in Advertisers
Digital Streaming Takes Center Stage: The Intersection of Digital and TV
May 23, 2023 3 min read
Today, streaming has changed how we consume media. With the rise of streaming services, television, and digital entertainment have come together...
Harshita Mittal in Advertisers
A Guide To Evaluating CTV Advertising Platform
April 20, 2023 4 min read
As an advertiser, you want to make sure that your message is delivered effectively. To achieve this, you need to leverage...
Harshita Mittal in Advertisers CTV and OTT
Contextual CTV: A New Frontier For Advertisers In Q2 2023
February 17, 2023 3 min read
Gone are the days when consumers used to access entertainment through the iterations of pay television (cable or satellite) or by...
Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...