Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...
advertising
Somdatta in Advertisers Publishers
FAST Emerges as a Game-Changer in Streaming Advertising
January 23, 2023 4 min read
In the past decade, the media and entertainment landscape has undergone a dramatic evolution with the emergence of revolutionary technologies such...
Shruti Bhatt in Advertisers
Benefits of Multidimensional Approach to Targeted Advertising
August 3, 2022 3 min read
A multidimensional targeting approach to digging deeper into the lives of target consumers and identifying their interests can significantly help brands...
Shruti Bhatt in Advertisers
Why Brands Must Advertise During A Recession
July 22, 2022 3 min read
When a recession comes, advertising budgets are often the first to be compromised by brands. This seems like an obvious choice...
Sakshi Ecavade in Advertisers
In-Game Advertising: The Next Best Strategy for Advertisers!
April 27, 2022 6 min read
Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...