Shruti Bhatt in Advertisers
Why Brands Must Advertise During A Recession
July 22, 2022 3 min read
When a recession comes, advertising budgets are often the first to be compromised by brands. This seems like an obvious choice...
advertising
Sakshi Ecavade in Advertisers
In-Game Advertising: The Next Best Strategy for Advertisers!
April 27, 2022 6 min read
Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...
Apoorva Saigal in Advertisers Metaverse
Marketing In Metaverse – Digital Alternative
February 8, 2022 4 min read
Since the invention of the internet in 1983, cyberspace is seen to be evolving. There has been diversification in a number...
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Ayushi in Advertisers CTV and OTT
Global Advertising Future: The Post-Covid Impact
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...