Apoorva Saigal in Publishers Revenue Optimization
Publisher Revenue Mapping In Q4
November 23, 2021 3 min read
The COVID 19 global pandemic had wide-ranging impacts on our everyday life. It has also resulted in changes in the Advertising...
CTV Advertising
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
Get ready to be hit by a CTV Advertising Storm in 2022
November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
CTV Advertising: Reinventing The Commercial Landscape
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...
Ayushi in Advertisers CTV and OTT
Global Advertising Future: The Post-Covid Impact
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...
Ayushi in CTV and OTT Digital Marketing Publishers
207% Rise in CTV Impressions – Innovid Report’21
October 1, 2021 4 min read
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...